![]() ![]() ![]() According to market researchers TNS Worldpanel, during 2008 we spent around £324m on 'easy peelers', eating more than 180m kg of them they were included in the shopping baskets of almost 80 per cent of households. We now eat vast quantities of them each year. Consumption overall rose exponentially during the 1990s and the early part of this decade and has continued upwards, rising by about 15 per cent over the past three years. Marketing them as lunchbox-friendly healthy eating for children helps ensure demand. And, although in much smaller numbers, southern hemisphere imports keep them on many supermarket shelves throughout the year.
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